People have questions about real food from The Farmer’s Dog. Is it healthy? Does it cost an arm and both legs? What’s the deal with ultra-processed kibble? My team was asked to create a campaign that answers FAQs that with answers that go heavy on the science of dog food. To add some fun our heady RTBs, we leaned into the playfulness of animation and partnered with Giant Ant to create an illustrated world to bring our answers to life.
Real food isn’t the Kaiju-sized wallet eater you think it is.
Even if you can’t see how, real food is helping your dog.
Real food helps give dog owners the real prize: more time with their best friends.
Real, portioned food can help dogs live a lot longer.
Real food is cooked like…real food.